Customer financing comparison
How does your financing setup compare?
A side-by-side view of common home-improvement financing approaches—and what each means for your customer experience and close rate.
| What matters | Norvyn | Single-lender dealer program | Loan marketplace apps | Managing lenders yourself |
|---|---|---|---|---|
| How it works | Intelligent routingMultiple lending partners, one application | Single lenderOne underwriting model decides | Loan menuCustomer shops offers and applies with a lender directly | Separate portalsOne application per lender, by hand |
| After a decline | Automatically seeks the next fitNo reapplication or re-keying | Dead endCustomer must apply elsewhere | Back to the menuA new application with the next lender | Start overRe-key the application in the next portal |
| Credit spectrum | Prime → subprimeFull spectrum, with lease-to-own options | One credit boxOutside it, the answer is no | Broad pre-qualTypically unsecured personal-loan lenders only | As broad as your loginsOnly the lenders you signed up with |
| Credit check | Soft pullHard pull only after an offer is selected | VariesOften a hard pull at application | Soft-pull pre-qualHard pull when applying with each lender | Varies by portalInquiries can add up across attempts |
| When a decision happens | In the same conversationKeep the project moving while it is on the table | Same visit—if approvedA decline can end the conversation | Two stepsPre-qual first; application occurs with the lender | After re-keyingEach portal is its own process |
| Branding | Your brandA white-label customer experience | Lender-brandedThe lender takes over the relationship | Co-branded at bestThe lender takes over at application | Each lender’s brandA different look at each step |
| Cost to your business | Free to joinNo subscription or setup fee | Free to joinProgram terms vary | Annual subscriptionPricing and setup fees can apply | Staff timeYou manage the operations instead |
What intelligent routing changes
One application. More paths to the right fit.
Norvyn brings applications, lender responses, offers, and next steps into one branded customer experience—so your team does not have to manage separate lender portals or send homeowners from site to site.
Comparison reflects typical characteristics of single-lender dealer programs, consumer loan marketplaces, and multi-portal lender setups. Individual programs, pricing, eligibility, loan amounts, terms, and availability vary by lender, applicant, project type, and state. Norvyn is a technology platform, not a lender; lending decisions are made by third-party lender partners.